The Atlas

Grow or Die - Authenticity as a Business Owner

Owning your own business can be exciting. But it often brings up questions and challenges you didn't typically face as someone else's employee. One of them is what happens when you have to decide the right type of client to work with. Whether you are a consultant or a coach, the match of personalities, values, working styles and priorities can be extremely important but also enormously difficult to surface in time to make the decision before it's too late. Or, worse yet, as a business owner, can you afford to tell a client no? Join us in this episode while we explore how you stay authentic to yourself while also building a business.

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